""ANC Conversations"" takes a look at the rise of e-commerce in the Philippines amid the COVID-19 crisis. SSI marketing and communications head Mitch Hernandez-Suarez talks about the increase in e-commerce purchases during the pandemic. Noble House Distribution Enterprise operations manager Andrew Naval tackles the innovations they made to adapt to the changing consumer behavior. Harper and Harlow owner Charmaine Tanbiana tells the pros and cons of venturing into the e-commerce industry. ZOO founder and CEO Kat Zulueta gives tips on improving marketing strategies in the online business landscape.